Aiswarya SEO Analyst

 Here are some essential SEO tips and tricks for 2018 1. Find the Right Keywords One tactic that hasn’t changed much over the years, is keyword research. It’s an important prerequisite for success in link building, on-page SEO, and content marketing. An effective keyword targeting strategy is the backbone of every SEO campaign. CLICK TO TWEET Remember, keywords determine the niche relevance and visibility of your site in specific search terms. Honestly, if you’re doing any SEO activity and don’t have some target keywords in mind, you’re wasting time. Knowing how to pick the best keywords does take a bit of effort. But it’s not rocket science. We’ll cover the basics below. If you want a complete guide, we’ve got one for you here. As always, the Google AdWords Keyword Planner is an excellent (and completely free) tool for keyword research. You only need a valid Google account to get started right away. keywords-planner - seo tips and tricks A word of advice: b...

Analytics Tools Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service. Google Analytics features include: • Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time. • Segmentation for analysis of subsets, such as conversions. • Custom reports. • Email-based sharing and communication. • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer. Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, th...

Webmaster Tools Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results Offered as a free service to anyone who owns a website, Google Webmaster Tools is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing. You do not need to use Google Webmaster tools for your website to appear in search results, but it can offer you valuable information that can help with your marketing efforts. How Google webmaster tools can help monitor your website's performance 1. It verifies that Google can access the content on your website. 2.  Google webmaster tools make it possible to submit new pages and posts for Google to crawl and remove content you don't want search engine users to discover. 3. It helps you deliver and evaluate content that offers users more visual experience. 4. You can ma...

On-page SEO On page, SEO is the practice of optimizing individual web pages in order to rank. It is referred to both the content and HTML code of a page that can be optimized, Examples of this include measures to optimize the content or improve the Meta Description and Title tags. Conversely, off-page SEO refers to links and other signals. Meta Description The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO For a page 155 to160 characters are used and For a post, 155 characters are used The page listing and post listing are different.  Pixel width is 1024.  spelling mistakes and grammatical errors are not allowed here.  Meta description must be unique.  URL must have only 90 chara...

History of Google Algorithm Updates Google algorithms are a complex system used to retrieve records from its seek index and immediately supply the quality feasible consequences for a query. The search engine makes use of a combination of algorithms and numerous ranking indicators to deliver webpages ranked by relevance on its search engine consequences pages. In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. According to this google is started its strong updations in 2011. The main purpose of this updation is getting the correct result to the user as its best and accurate way or maintain the quality of search. It is the main and first updation of google. 1. Panda Launch On: February 24, 2011 To avoid: Content Duplication, plagiarized or thin content; user-generated spam; keyword stuffing; Publishing a quality less content. After this updation, more than 300 updations have occurred in it. ...